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About Alex

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I have been coaching and helping others in various guises for over 15 years. Before that I worked as a set and costume designer in theatre and film and then as an Art teacher and lecturer. Then something happened that changed my outlook on life and my career forever.


Whilst driving across country one day I had a panic attack about driving on a country road close to an edge. In that split second it felt safer for me to drive into the path of an on coming lorry than be close to what seemed a chasm of a drop.

Luckily the truck driver stopped in time and was very gracious about the near accident. But I knew from that moment I had to deal with my fear of heights. It retrospect once I had clamed down it turned out the drop was no more than three foot. But to me in that moment it might of well had been the grand canyon.


This was only one of several crippling phobias and anxieties I had. As a child growing up in Stockholm I witnessed several extreme acts of violence in public spaces. Later in my teenage years I survived several violent and verbal attacks on myself. I developed social anxiety disorder, which meant I started to avoid all kinds of situations that others would find fun. Without alcohol to calm me down I was jittery and hyper vigilant.  Social and work events started to feel threatening and dangerous. I moved out of London and declined any invite unless I knew I was totally safe. I didn't even think I could cope with my best friends wedding so made my excuses not to go.


Luckily I discovered EFT Emotional Freedom Technique and I started to clear some of the fear for myself. Some anxieties and fears shifted almost immediately and others were more incremental. Sometimes I worked with other EFT practitioners and looked for other techniques to help.  I continued to train with some of the best trainers in the world with different change modalities. Including Matrix Reimprinting, Hypnotherapy, NLP, Time-Line Therapy, Theta, Healing, Emotion-Code, Logosynthesis and Psych-K all of which have led me to be anxiety and 99% fear free.


During this time I have built up this practice and used the techniques to shift the excess weight I had been carrying for too many years. I am passionate about using my skills to help people start to really like living in their own body. Diets  had always been a huge part of my family, since being a teenager I have all been on one diet or another. At my largest I had a 48 inch waist and size 13 shoes. Elasticated waist school trousers give any potential bully enough ammunition for a full-fledged attack. I learnt that losing weight isn't just something you do with your body, your beliefs have to change to. If they don't there is a tendency to sabotage diets. When I changed my beliefs about my weight and my body I didn't really need to diet consciously. The weight just gradually came off. I am now a 34 inch waist and my feet shrank to a size 11 without the extra weight flattening them out.


One of my key skills is my intuitive ability to discover clients hidden limiting beliefs and help them clear them quickly. I also believe my sense of humour and creativity are great tools in the therapy room. Who said healing couldn't be fun?



Since starting to work with clients 10 years ago I have developed my own style. I combine the best bits of each technique. I work fluidly shifting to the needs of each client in that moment. Although I have helped many clients with a whole range of issues. I remain totally passionate about helping people lose weight and overcome anxiety. Because I have achieved both I know you can too.